B Corp: More than just a badge

It’s nearly two years since we became a certified B Corp. And we’re proud to say we’re still the only B Corp in the washroom services industry. 

Being a B Corp is more than just a badge though. For us, it’s an ongoing commitment which ensures we continue to strive to do business in the right way, which means maximising our positive impact on the people, communities and the environment around us.

What are the Benefits of B Corp Certification and How Does It Work?

In a time when people are increasingly prioritising sustainability and ethical business practices, companies are unsurprisingly searching for ways to stand out in the crowded marketplace. One way to do this is through B Corp certification. But what exactly is B Corp certification, how does it work, and what benefits does it provide to businesses? 

What is B Corp Certification?

B Corp certification is awarded by B Lab, which is a non-profit organisation that assesses a company’s social and environmental performance. To become certified, businesses must meet rigorous standards of social and environmental performance, accountability, and transparency. The certification process evaluates a company’s impact on its workers, customers, suppliers, community, and the environment.

How Does B Corp Certification Work?

The certification process involves several steps:

  1. Assessment: Businesses complete the B Impact Assessment, a comprehensive questionnaire that evaluates various aspects of their operations. This includes governance, worker treatment, community engagement, environmental practices, and customer relations.
  2. Scoring: Companies must achieve a minimum score of 80 out of 200 points to qualify for certification. This score reflects a company’s overall impact and commitment to social responsibility.
  3. Verification: B Lab conducts a review of the assessment and may request additional documentation. Some companies might also undergo on-site audits to validate their practices.
  4. Certification: If a company meets the standards, it receives B Corp certification, which is valid for three years. After this period, companies must recertify and demonstrate ongoing improvements.
  5. Public Transparency: Certified B Corps are listed in a publicly accessible directory, allowing consumers to make informed choices based on a company’s social and environmental practices.

Benefits of B Corp Certification
  1. Enhanced Credibility: B Corp certification serves as a third-party validation of a company’s commitment to social and environmental responsibility. This credibility can enhance a brand’s reputation and build trust with consumers.
  2. Attracting Talent: In today’s job market, many employees seek purpose-driven companies. B Corp certification can help attract top talent who are motivated by values and a desire to make a positive impact.
  3. Improved Practices: The assessment process encourages companies to examine and improve their operations. This introspection often leads to more sustainable practices, increased efficiency, and stronger community engagement.
  4. Access to a Supportive Community: B Corps are part of a global community of like-minded businesses. This network offers opportunities for collaboration, sharing best practices, and leveraging resources to drive social and environmental change.
  5. Increased Customer Loyalty: Consumers are increasingly supportive of businesses that prioritise sustainability and social responsibility. B Corp certification can differentiate a brand and foster customer loyalty among those who value ethical practices.
  6. Accountability and Transparency: B Corps are held accountable for their impact, which can lead to more transparent business practices. This accountability can improve stakeholder relationships and encourage responsible governance.

 

If you’re considering taking the plunge into the world of B Corps, it’s worth remembering that the journey is not just about meeting standards – it’s about striving for continuous improvement and making a meaningful impact in the world.

If you’d like to find out more about becoming a B Corp, we’re always happy to talk about our own experience. Please do drop us a line at hello@simplywashrooms.com